Al Borde gets ready to Deliver Second Dose of Latin Alternative Musical Delight

Monday, 14 May 2007 16:00

Local Spanish Rock group Pastilla is the featured artist for the next “Acoustic Sessions” private concert

Los Angeles, CA –May 15, 2007— Biweekly Latin Alternative publication Al Borde will present its second intimate “Acoustic Sessions” concert on Friday, May 25th in Los Angeles, California’s renowned Al Borde Lounge. A total of 200 Spanish rock fans are expected to be a part of this historic event series, which is the first of its kind for Al Borde and coincides with the publication’s ten year anniversary.

Each of the four “Acoustic Sessions” concerts features a different musical act chosen from the eclectic array of artists and performers in today’s Latin Alternative scene. Pastilla, one of the most emblematic pioneer bands of Spanish rock in the United States, headlines this month’s performance and is set to infuse the crowd with their unique blend of power pop melodies and rich bilingual lyrical content.

“The Acoustic Sessions, which feature such important acts as Volumen Cero and Pastilla, demonstrate how Al Borde has striven to remain the leading Latin Alternative media company,” noted Melvin Ortiz, Al Borde’s Creative Marketing Manager. “We are proud to expand into new platforms such as concerts, in addition to continuing to offer news and information on only the most cutting edge newsmakers in the entertainment industry through our publication, websites, and mobile services.”

Monster Beverage Co. will once again join Al Borde as a proud sponsor of the Acoustic Sessions concert. The May 25th performance featuring Pastilla will also be sponsored by Jack Daniel’s.

Al Borde (www.alborde.com) is a free bi-weekly publication that reaches young and trend-setting 18- to 34-year-old Hispanics. The publication is rapidly becoming a leading Latin Alternative multiplatform company that offers advertising opportunities through sponsored events, section sponsorships, street team promotions, web sites, and mobile services. Since 1997, Al Borde has maintained a high standard in design and content quality, and was named “Best of Show” this year by the Association of Free Community Papers (AFCP).

Maria Elena Aguilar
		About the author:
		Manager of PR/Staff Writer. B.A., English Literature, UC Berkeley (2005). Maria Elena joined Al Borde in 2005, for what was supposed to be a one-year stint to “get her feet wet”... Her weaknesses are pretty boys with beards and everything J. Crew has to offer. When she’s not busy daydreaming, this neurotic super mom keeps busy raising her newborn daughter, Sofia.