Lucky for you, you might be seeing more of Babasonicos, Coti and Molotov. All housed under the Universal Music Latin Entertainment label, these Latin Alternative bands might be spending more face time with their faithful fan base. The world’s leading music company recently joined in partnership with The Axis Agency, a multi cultural marketing and communications agency that, as published in their Web site, “bridges the gap between the general market and multi-cultural markets”.
According to a press release delivered by the office of UMLE, with The Axis Agency’s branding expertise and UMLE’s lengthy list of Latin talent, the partnership plans to develop and implement marketing strategies to reach the growing U.S. Hispanic market. “As the popularity of Latin music continues to grow,” states Armando Azarloza, president of The Axis Agency “so will brands’ appetites to leverage these properties and create integrated partnerships.”
What that means to you-the Al Borde.com reader, is that you now have a powerhouse of two big ballers working to service you. Both parties recognize the influential power that Latin artists have on this specific demographic and are working to keep that flow going. According to Gustavo Lopez, president of UMLE’s Fonovisa and Disa record labels, with this new partnership, demographics such as the Latin alternative will benefit from the brands that are beginning to cater to this untapped Hispanic market.
Recently, The Axis Agency introduced Absolut’s new Pears flavored drink by producing an entertainment event that showcased a Latin Grammy award-winning artist and counted with the presence of various Latin celebrities. With The Axis Agency marketing UMLE artists like Belanova, Café Tacuba and Enanitos Verdes in events such as these, the opportunity to see more of your favorite UMLE talent through events and promotions is in your favor.
